The 360° Holistic approach :

This is the same principle as the market awareness levels, except that it encompasses all aspects of marketing.
For a coherent approach that aligns all actions with your company's values and objectives.

Holistic marketing is made up of 4 points:

It includes

• Relationship marketing for long-term customer engagement.

• Integrated marketing for consistent communication.

• Internal marketing for organisational alignment with brand values.

• Socially responsible marketing to take account of environmental and social impacts.

But we're more interested in the approach and the very concept of this technique. You'll soon find out why, but to do that you first need to...